YouTube Growth Strategy
Organic video is the growth lever you’re ignoring.
We help brands and creators build audiences that compound — through strategy, systems, and content that earns every view.
300M+
Monthly views managed
17+
Years in media
10+
Channels served
Apple → YouTube
Career trajectory
Services
What we bring to the table.
Channel Strategy
Audience research, content positioning, and growth roadmaps tailored to your brand and goals.
Content Systems
Repeatable workflows for ideation, production, and publishing — so your team operates like a studio.
Performance Analysis
Deep analytics, title/thumbnail testing, and retention optimization backed by data from billions of views.
Track Record
Built at scale. Applied to yours.
Masters of Engagement is led by Luke Hale — a Head of Media for one of YouTube’s most-watched creators, overseeing content strategy across channels with billions of views.
Before YouTube, Luke spent years at Apple leading global video production. He brings a rare combination of big-brand discipline and creator-native instinct to every engagement.
Let’s talk about your channel.
Whether you’re a brand launching on YouTube or a creator hitting a ceiling, we can help you figure out what’s next.
luke@mastersofengagement.com