A Luke Hale Production — You’re Welcome
The operating system for YouTube teams.
Ideate, rate, and prioritize video concepts. Track competitors. Grade every video. Manage cast and crew. All in one place built for creators who know a guy.
Yes, this is a real product. No, you can’t just sign up. This isn’t some SaaS landing page with a “Start Your Free Trial” button that actually works. You need to know Luke.
8
Tools Luke built instead of sleeping
9,000+
Competitor videos tracked
140+
YouTube channels monitored
1
Guy you need to know
Luke’s Secret Recipes for YouTube
Everything your YouTube team needs.
From brainstorming video ideas to analyzing competitor performance, MoE gives your team a shared workspace purpose-built for YouTube. Assuming you have clearance.
Video Ideation
Add video concepts with thumbnails, alt titles, and descriptions. Your whole team contributes ideas.
Team Rating
Rate each concept on performance potential and excitement. Aggregate scores surface the best ideas.
Production Queue
Drag-and-drop your video lineup. Set publish dates. Everyone sees what's coming next.
Competitive Dashboard
Track competitor channels, discover outlier videos, and see where you rank in your niche.
Report Card
Grade every video with an interactive scatter chart. Identify what's building your audience and what isn't.
Backlog Optimizer
Find videos with great retention but low views. Retitle and rethumb them to unlock hidden performance.
Cast & Crew
Manage your on-screen talent and production team. Assign people to specific video concepts.
Resources Hub
Guides, category dashboards, and daily video ideas. Always current, always one click away.
How It Works
Three steps. One of them is social.
Know Luke Hale
This is the hard part. He’s not on LinkedIn accepting random requests. Try a mutual friend, a conference, or a really compelling cold email. Carrier pigeons have a 12% success rate.
Get invited to your channel
Once Luke decides you’re worthy, you’ll get access to your channel workspace. Add video concepts, invite your team, and start rating ideas. It’s like a group chat but productive.
Track, analyze, optimize
The competitive dashboard updates daily. The Report Card grades every video. The Backlog Optimizer finds hidden gems. You just sit back and look smart in meetings.
Built for YouTube teams of every size.
Well, every size that Luke has personally approved.
Solo Creators
Organize your ideas, track your competitors, and make data-driven decisions about what to publish next. Finally, a reason to stop guessing.
Creator Teams
Give your writers, editors, and producers a shared workspace for ideation, rating, and production planning. No more “check the Google Doc”.
Media Companies
Manage multiple channels, assign cast and crew per video, and benchmark performance across your portfolio. Enterprise-grade, garage-built.
Convinced yet? Neither are we.
Websites are terrible at selling things. If this page somehow made you want access, email Luke directly. He’ll decide if you’re cool enough.
Seriously though — if you run a YouTube channel and want to work with us, just reach out. Luke is nicer than this website makes him sound.