Casey Schendel joins us to share the power of partnering in the video production industry?
Casey Schendel is a cinematographer and visual storyteller. But great video production is a team sport.
If you have a great visual movie with an underdeveloped story or lousy acting, the entire film suffers. You have to have a core focus in your career and then partner with individuals who have complementing skills.
It is so important to be able to work with people who can help you make great content. When you work so hard to create greatness, it is critical to find the people that can take your ideas to the next level. Those individuals need to be strong where you are week.
Casey shares stories from his career that illustrate how he has brought his best to every project. Casey has also found a production partner in Matt Cross. The overlap in their video production abilities is minimal so that the two of them can cover as many basses as possible. You can see how this great combo has...
Mark Rober puts a lot of time and attention into making great videos. This effort is no longer just a hobby as Mark Rober is now a full-time YouTuber.
After working as an engineer at Nasa and Apple, Mark Rober is convinced that making videos is the most challenging career he has ever had. So why is he working so hard, and how is he making money?
In this interview, Mark Rober discusses how he makes money by making great videos on YouTube. Mark Talks through the sponsorships he has had over the past four years and the ad revenue he can generate from Youtube and Facebook views.
Although Mark is excellent at what he does, he still doesn't see running his youtube channel as a full-time job. He has purposely not built a big team and still insists on doing much of the creative work.
Mark is not obsessed with scaling every element of his channel. He is publishing one video every month or two and plans to keep it that way.
Mark sees adding a team, a book deal, and more...
Video production in 2021 is the wild west, and there are incredible opportunities. Everyone who has a phone is a creator. There are endless platforms for consuming video. Long-form and short-form content are trending at the same time. You can create videos for brands or turn your personality into a brand; you have to admit this is an extraordinary moment for video.
When video is this pervasive, and the pace of change this extensive. How do you measure success? Organizations that want to be successful with video have to commit to the nuances of multiple platforms and complex digital strategies. Mykim Dang helps us explore the different formats, niches, and opportunities in the current video production industry and how to find and measure success.
Want to make better videos by changing your approach to audience engagement? Here is a massive discount for the Masters of Engagement online workshop.
Learn Video production strategy...
Surprise success is excellent, but nothing beats planning for success and achieving it. People spend a lot of money on video productions, and it's critical for Chamber Media that people get the most out of that investment. J.R.Timothy points out that some videos intend to drive sales, promote app downloads, or build a brand. It is essential to start with that end in mind and get the most out of your video investment. J.R. Breaks down the Mr. Cool campaign with stories from the field and how creating multiple videos and retargeting ads helped achieve campaign success. AS a super funny guy J.R.'s personal metric of success is measured by his ability to get someone laughing on set. With a legacy of riffing into hilarious moments, J.R. shares stories of personal and company success. Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop. https://www.mastersofengagement.com/offers/dLPTNWJu...
How can you get paid to do more of the projects you love? Amina Moreau has found the secret to getting the right clients to select you for the kind of work you want to do. Amina has successfully grown into doing the type of work she was obsessed with, from weddings to emotionally impactful wedding films. From corporate projects to human interest videos that have businesses opening their wallets. Learn how to do the work you love and get paid for it.
Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop.
Learn Video production strategy and find other podcasts here.
Is your video compelling?
How do you measure the success of a video?
These are highly subjective questions, but it's critical you find the answer.
In this episode, we talk about how you can measure video success. We also explore how success may be different for an in-house team vs. an agency or production company. Some creators live in a world where KPIs and measurements bombard them, while some are judged more subjectively.
After Spending Years in house at Tesla and Airbnb, Casey knows about in-house success. Casey now runs Think Out Loud, an incredible video production company in the bay area.
The world's largest pool of jello. A squirrel ninja warrior course. Feeding bill gates a meatless burger. Where does Mark Rober find these incredible ideas? In today's episode, we learn that Mark Rober doesn't approach pre-production in the way you might think. Mark is constantly evaluating the world around him to find interesting ideas. When an idea meets Mark's high standard, it goes into his notebook. At any time, Mark is working on multiple videos and managing this wild and surprisingly effective pre-production process. Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop. https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here. https://www.mastersofengagement.com/welcome
Mykim Dang has worked in so many different production environments that she has a great perspective on great ways to run pre-production for various video projects. Having an excellent plan will save you so much work and heartache. Doing the hard work in pre-production shows commitment to the craft and provides the road map for excellence in execution. Make better videos by changing your approach to audience engagement. Here is a massive discount for the Masters of Engagement online workshop. https://www.mastersofengagement.com/offers/dLPTNWJu Learn Video production strategy and find other podcasts here. https://www.mastersofengagement.com/welcome
How do you come up with good video ideas? Would you believe that the concept meetings at chamber media are the most fun part of the creative process? Coming up with hundreds of ideas requires having a yes mentality. Listen as J.R. Timothy describes some of the pre-production meetings that Chamber media uses to create hilarious and viral advertising. The anchor video is key to the chamber media strategy. An anchor video is a highly produced entertaining internet infomercial that helps ideas stick in people's minds. As you will learn from J.R., creating these incredibly effective sales videos requires creating multiple fun concepts and then inserting a powerful sales message. Once an anchor video comes together, people are so entertained that they don't even mind the advertising. Learning about this process will give you great insights into what a creative, effective team looks like and how trust is critical in comedy and video production. Thanks to J.R. And chamber media for letting...
How did Mark Rober create a one-of-a-kind career on YouTube? Why did Mark Rober quit his job at NASA? What was Mark Rober's first YouTube upload? The best person to answer these questions is Mark himself. I sat down with Mark to get the scoop on his incredible career.
I spoke with Mark about his early YouTube career and how he thinks about being a professional video creator. Unlike our other guests this week, Mark stumbled into video when working at NASA; he created a FaceTime Halloween costume that gave him his first taste of viral success. That early win has compounded over the years into one of the most successful YouTube channels on the platform.
Mark is well known for his glitter bomb video and his squirrel ninja warrior obstacle course. In addition to his work, Mark is truly an incredible person, and I appreciate him offering this interview to Video Production Daily.
Make better videos by changing your approach to audience engagement. Here is a massive discount for the...