How do you measure the efficacy of a video?

Is your video compelling?
How do you measure the success of a video?

These are highly subjective questions, but it's critical you find the answer.
In this episode, we talk about how you can measure video success. We also explore how success may be different for an in-house team vs. an agency or production company. Some creators live in a world where KPIs and measurements bombard them, while some are judged more subjectively.

After Spending Years in house at Tesla and Airbnb, Casey knows about in-house success. Casey now runs Think Out Loud, an incredible video production company in the bay area.