Video production in 2021 is the wild west, and there are incredible opportunities. Everyone who has a phone is a creator. There are endless platforms for consuming video. Long-form and short-form content are trending at the same time. You can create videos for brands or turn your personality into a brand; you have to admit this is an extraordinary moment for video.
When video is this pervasive, and the pace of change this extensive. How do you measure success? Organizations that want to be successful with video have to commit to the nuances of multiple platforms and complex digital strategies. Mykim Dang helps us explore the different formats, niches, and opportunities in the current video production industry and how to find and measure success.
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